BrandingMade in Grey

CLIENT

Grey County

LOCATION

Grey, Ontario

COMPLETED THROUGH

Avenue A Advertising

BRIEF

When Grey County approach Avenue A about creating a new brand icon for their Made in Grey campaign, I jumped at the opportunity to design a brand that would be seen throughout Grey County. During the brief, they asked for a logo that encompassed all that Grey County represented while being simple enough to “stamp” or “stick” to participating businesses’ products. After research and thumbnailing, I landed on an exact outline of Grey County itself – encompassing all that is “Made” with the borders of Grey County. We followed it up with a beautiful brand guide that was designed to match other brand guides Grey County had in their portfolio.

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