BrandingOwen Sound Attack & Reach Centre
Owen Sound Attack and REACH Centre
Owen Sound, Ontario
This project had two clients – an OHL team, the Owen Sound Attack, and the REACH Centre, a community centre that has programs and assistance for adults with developmental disabilities. The brief was to create one logo that combined both existing brands to promote their partnership through jerseys, social media and print material. The challenge was that the brands were very different; the Attack’s logo was red, black and bold, while REACH’s brand was turquoise with soft fonts and feathered hands. I also contributed to the tagline, “Reach. Shoot. Score.”, which was incorporated into the logo.
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